The people who’d be working on it.
A growth partner with deep roots in the pet industry. Small on purpose — the people you meet are the people doing the work.
The team
Dayron Portela
Founder
20+ years of experience in business development and building client relationships. Focused on identifying opportunities, creating partnerships, and turning business challenges into sustainable growth.
- Business Development
- Sales
- Leadership
- Growth Strategy
Kevin Portela
Co-Founder & Marketing Strategist
10+ years of experience building marketing and growth strategies. Combines performance marketing, brand strategy, consumer psychology, technology, and business acumen to help companies turn attention into measurable growth.
- Growth Strategy
- Lead Generation
- Branding
- Paid Media
- Business Strategy
Leyla Surena
Brand Strategist
Shapes how brands look, sound, and connect with their audience. Focused on positioning, messaging, creative direction, and building cohesive brand experiences that stand out in competitive markets.
- Brand Strategy
- Positioning
- Messaging
- Creative Strategy
Joseph Pis
Paid Media Specialist
20+ years of digital marketing experience with deep expertise in Google Ads and social advertising. Specializes in campaign strategy, optimization, lead generation, and turning advertising budgets into measurable business results.
- Google Ads
- Paid Social
- Performance Marketing
- Optimization
Daniel Diaz
Creative Director
Leads the visual and creative direction behind CREATIVECORE’s brands and campaigns. Combines design, strategic thinking, and AI-powered content creation to develop high-impact creative that captures attention, strengthens brand identity, and helps brands produce better content at scale.
- Creative Direction
- Branding
- Design
- AI Content Creation
- Advertising Creative
David Mustapha
CRM Specialist
Specializes in CRM architecture, marketing automation, and lead-management systems. Focused on building the infrastructure that helps businesses respond faster, nurture opportunities, and convert more leads into customers.
- CRM
- Automation
- Lead Management
- Customer Journeys
Edgar Carrasco
Senior Developer
Senior developer focused on building scalable websites, integrations, and digital infrastructure. Bridges marketing strategy with technology to create fast, reliable systems that connect platforms, data, and customer experiences.
- Web Development
- Integrations
- APIs
- Technical Infrastructure
- DTC ad spend managed in pet
- $20M+
- Years in pet retail and services
- 10+
- Stores grown from one
- 1 → 13
- Deep specialism in pet retail, DTC and services
- Pet-first
Spend an hour with us. Free.
We build the plan live and send it to you as a written Growth Doc. No deck, no pricing unless you ask.
Book the hour