10 Ways to Promote Your Small Business on TikTok

With over 1 billion users around the world, TikTok is a social media platform that has taken the marketing world by storm. If you think TikTok is only for silly challenges or prank videos, think again. The platform’s humble beginnings as a place for cute or fun videos are no more—with each passing year, more […]
Google Analytics 4: What It Means for Marketing

Since its launch in 2005, Google Analytics has long been a reliable tool for marketers and business owners alike to track and measure the success of their promotional efforts. As with any tool in the digital space, the software has morphed to offer higher-quality tracking and analytics for the next couple of years. And as […]
Why Analyzing Customer Experience is Important (And How to Do It)

Try to remember a time when you had a positive experience with a business. What did you like about that interaction? How did it leave you feeling? Now, what about a negative experience you’ve had as a customer? Think about the things you disliked that stand out to you. Creating a seamless, pleasant customer experience […]