How Voice Tech is Revolutionizing Marketing

There’s no question that voice technology is on the rise today. With the developments of voice tech devices like Siri and Alexa, it’s become more and more common to see people talking to their phones, rather than talking into it.

While you may think most people using voice searches are just asking Siri about the weather or telling Alexa to play music, it’s actually quite the opposite. According to Martech Advisor, about half of these consumers use voice tech for information on products and/or services.

This gives marketers new opportunities to reach their target audience and promote their brand, especially through conversational marketing.

Before you start making voice tech searches a key part of your company’s marketing platform, let’s take a look at some of the ways voice tech is completely changing the world of marketing.

  1. New consumer thinking

Gone the days of slow load time! Among younger consumers today, all interactions with technology have become more and more conversationational, meaning they expect for information to be given quickly and accurately. Whether it’s texting or speaking to their phone via voice assistants, every time technology is used, it’s a way for users to gather information FAST.

This is in stark contrast to how information was consumed by users in previous decades. A few years ago, searching on Google was seen as the fastest way to receive information. However, voice technology has recently given consumers an even faster way of receiving information—without having to type or search!

Voice tech makes finding any information not only more easily accessible but also less formal (and even relatable!). Voice technology allows consumers to feel as if they’re receiving information from a friend or relative, rather than a search engine.

  1. Changes in consumer behavior

Voice technology is also vastly changing consumer behavior. Apart from wanting to know about a company’s products and services, they also want to be able to do certain things through voice assisted searches. This includes making reservations, asking about the price of a product, and confirming if an item is in stock.

On top of this, customer expectations for quick, high quality experiences are higher than ever. Every consumer nowadays expects responses from brands that quick and straight-to-the-point like Siri and Alexa. Marketers must pay attention to these changes in order to satisfy their consumer’s needs and wants.

  1. Disruptions in advertising

Because of how relatable voice technology feels to consumers, advertising will more than likely go through major shifts in the upcoming years. This includes advertising that will be more vocalized and emotionally engaging than current advertising.

Conversational marketing isn’t relatively new as bots have been used by marketers on websites to engage leads, but voice technology does provide a whole new platform for this method.

By tailoring ads on voice searches, marketers will be able to use creative techniques to engage and connect with customers in a natural, friendly way. This can help consumers feel like they’re being provided a solution to their issues, not sold a product/service.

  1. Evolution of website content

Website content is definitely not left behind in the voice revolution. As voice tech becomes more prominent in everyday life, marketers must find ways to create website content that answers and asks questions the way a consumer would normally ask.

While regular Google searches rely on keywords, voice queries are more focused on natural, long-tail phrasing. Marketers can voice optimize their content by creating a blog or a page with long-tail keywords and specific, conversational questions.

It also helps to produce locally relevant content, which can be as simple as creating blog posts about interesting topics in the industry your business belongs to or including its location in a profile bio.

Voice technology, according to an article on Forbes, will require marketers to change their approach to their content and strategy, most especially with the tone used in promotional material and other marketing methods.

With identifying the needs and uses of voice technology, you can create an effective and comprehensive marketing strategy with voice as its platform.