Love it or hate it, emojis are cemented in regular digital conversation in today’s world. They always add a dash of personality to your typical message. Sometimes, even a single emoji can convey your overall thoughts to your message buddy. In the marketing world, emojis aren’t just helpful tools you can use to make your […]
Love it or hate it, emojis are cemented in regular digital conversation in today’s world. They always add a dash of personality to your typical message. Sometimes, even a single emoji can convey your overall thoughts to your message buddy.
In the marketing world, emojis aren’t just helpful tools you can use to make your content quirky—it can actually affect click-through rates, engagement levels, and other important elements in a marketing strategy. Knowing how to use emojis in your marketing plan can make a huge difference in its success.
On this blog, we will discuss what emojis are, how they’ve impacted marketing, and how you can use them to benefit your overall marketing.
Emojis are small icons that display a variety of everyday objects. Although often thought to come from the English word “emotion”, emoji actually comes from the Japanese e (meaning “picture”) and moji (meaning “character”).
Common emojis include yellow smiley faces, food, and hearts, which you can find on your device’s messaging app(s). These little images play a big role in digital communication as they’re commonly used in emails and social media.
In this day and age, emojis and social media are inseparable. Many social media posts, whether a caption or a hashtag, contain at least one emoji—this gives users a chance to amp up their content. As emojis have become prominent in daily online conversations, various corporations have adopted their use in creative ways.
On Twitter, for example, the earliest use of emojis on a corporate level came through specific hashtags. Hashtags like #MaytheFourthBeWithYou or #LoveWins are often featured with their very own emojis to help compliment it. Some brands blend in their services with emojis such as Domino’s Easy Order feature, where users can tweet a pizza emoji to @Dominos and place an order without leaving Twitter.
Emojis are also common on visually-based platforms like Instagram. In fact, Quintly reports that more than half of Instagram accounts include at least one emoji in their posts. Users are also able to use emojis in their hashtags on the platform, giving businesses a way to be a little extra in their marketing tactics.
Email is often thought of as a “formal” form of digital communication. In recent years, however, email marketing tools have advanced to accommodate the emoji craze. MailChimp and Constant Contact, for example, allow users to place emojis on subject lines, helping emails stand apart from the competition. Email engines like Gmail even have their own set of emojis for their users to include in their daily email content.
Before you begin using emojis in your email marketing strategy, be sure that your email clients are able to view the little images on their devices. Do a little research on what tools your subscribers use, and if they are normally on mobile, they should have no problem viewing emojis.
You may be tempted to fill your future marketing campaigns with emojis, especially since they seem to be the secret for increasing engagement levels. Before you begin planning out your strategies, there are a few rules you need to know when using emojis. Otherwise, your brand will end up looking out of touch among competitors—and you definitely don’t want that!
Emojis have impacted marketing in various different ways, and marketers are learning how to best use them. Knowing about emojis and how they’ve changed the game gives you a head start against your competition. The more you use emojis to help your brand stand apart from the others, the more your audience will remember you—just make sure you know the rules first. With enough consistency and research, you will be able to take advantage of the branding opportunities emojis have to offer!
Check out our 5 Effective Engagement Strategies for 2019 to learn more about how to increase your engagement levels on social platforms.