5 Effective Engagement Strategies for 2019

Aug 6

If you’ve been in the marketing world long enough, you know the importance of engagement. Audience engagement is a crucial part of social media campaigns; the more you engage, the more successful your campaign will be. Unfortunately, not many brands know how to engage with their target audiences, causing their social media efforts to crumble […]

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Using Data to Expand Your Content Marketing Strategy

Jul 17

Data plays a huge part in a company’s content marketing strategy. Most data is usually applied towards identifying influencers or researching specific keywords, but there are many types of content that hold as much value and importance. By looking at all forms of data, you can review the overall landscape of your content marketing strategy. […]

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What is Influencer Marketing?

Jul 16

If you’ve been in the marketing and/or business game long enough, you may have heard of the term “influencer marketing”. Influencers seem to everywhere and anywhere in today’s world, especially on social platforms like Instagram. It’s not hard to see why they generate so much buzz.

With their beautiful lifestyle pictures, product hauls, and latest fashion features, influencers have earned their place as a profitable marketing channel for brands. This type of marketing is called influencer marketing, where content creators with large followings are used to drive conversations and interest on a brand’s products and/or services.

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How To Create A Successful E-Newsletter

Jun 27

Writing a successful email newsletter, or e-newsletter, isn’t always sunshine and rainbows. In fact, there are several key components you have to worry about all at once, such as writing compelling copy, creating an engaging design that works on all devices, making interesting subject lines, and more.

Of course, you may be wondering why it’s even worth creating an email newsletter in the first place. After all, the rise of social media and online ads has made email marketing pretty redundant…right?

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Tips on Choosing A Domain and Domain Name

Jun 14

Choosing the right domain may not seem like much work. After all, your target audience will visit your company’s website regardless of its domain, right? It’s actually a little more complicated than that.

Your domain and domain name are both a key part of your company’s web identity. It can also affect your SEO rankings depending on the keywords used and serves as your audience’s first impression of your business brand.

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