What is SEO and Why Is It Important for Your Business?

Jun 26

For many businesses, search engine optimization (SEO) seems like a pretty easy concept to understand. It’s only a matter of choosing a few choice keywords and implementing them into your website’s copy so that it ranks high on search engines like Google. In truth, while this basic principle is important to grasp, it’s also imperative […]

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Role of Social Media in Marketing & Business

Jun 15

Social media is a rising phenomenon that currently has billions of users connected around the world. In the business world, virtually all businesses use social media as part of their marketing efforts on a regular basis. Brandwatch, for instance, reports that at least 81% of all small and medium businesses use some kind of social […]

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How To Do An Effective Competitor Analysis

Jun 12

It’s always imperative for a business to stay one step ahead of their competition. If you’re a newcomer to your business’s respective industry, however, accomplishing this feat can be pretty difficult. How do you learn about your competitors? Where do you start? Thankfully, there’s a complex yet thorough way to analyze your competitors on an […]

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Pride Month: The Importance of Inclusiveness in Marketing

May 29

June is a special month that’s dedicated to celebrating the impact of LGBTQ+ people around the world. The month was originally chosen to commemorate the Stonewall riots, which took place in June 1969, and has since evolved to include massive pride events and celebrations. You’re also likely to see many brands and companies update their […]

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What is a Landing Page?

May 28

Converting website visitors into leads is one of the many steps in establishing a relationship with your customers. This can often be achieved through a landing page on your website, which allows you to grab hold of your visitor’s information in exchange for a special offer or product of their interest. Christina Perricone, the content […]

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