No matter what industry your business is a part of, social media is a cost-effective way to connect and build relationships with your intended audience. If done correctly,  these relationships are mutually beneficial—your customers can receive the service or product they desire, and your brand could see an uptick in website traffic and potential conversions. […]

Love it or hate it, emojis are cemented in regular digital conversation in today’s world. They always add a dash of personality to your typical message. Sometimes, even a single emoji can convey your overall thoughts to your message buddy. In the marketing world, emojis aren’t just helpful tools you can use to make your […]

Since its inception in 1995, Amazon has remained one of the biggest (and influential) companies in the ecommerce market. In just its first-quarter earnings this year, Amazon reported a revenue of at least $75.45 billion—exhibiting strong online sales despite the current pandemic. Along with its impressive sales, Amazon has also proven itself as a powerful […]

One of the major secrets to a successful business is branding. When you spend time cultivating and building a consistent brand, you gain the ability to create trust and rapport with your target consumers. In many ways, your business’s branding is the first impression a customer has about your company and what it has to […]

The 4th of July, also known as Independence Day, is one of the most important and widely celebrated holidays in the United States. According to NRF’s annual survey conducted by Prosper Insights & Analytics, at least “88 percent of Americans plan to celebrate Independence Day this year, spending a total $6.7 billion on food items.” […]