How Amazon Has Changed the Ecommerce Industry and Digital Marketing

Jul 10

Since its inception in 1995, Amazon has remained one of the biggest (and influential) companies in the ecommerce market. In just its first-quarter earnings this year, Amazon reported a revenue of at least $75.45 billion—exhibiting strong online sales despite the current pandemic. Along with its impressive sales, Amazon has also proven itself as a powerful […]

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How To Strengthen Your Brand Right Now

Jul 1

One of the major secrets to a successful business is branding. When you spend time cultivating and building a consistent brand, you gain the ability to create trust and rapport with your target consumers. In many ways, your business’s branding is the first impression a customer has about your company and what it has to […]

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10 Marketing Ideas for 4th of July

The 4th of July, also known as Independence Day, is one of the most important and widely celebrated holidays in the United States. According to NRF’s annual survey conducted by Prosper Insights & Analytics, at least “88 percent of Americans plan to celebrate Independence Day this year, spending a total $6.7 billion on food items.” […]

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What is SEO and Why Is It Important for Your Business?

Jun 26

For many businesses, search engine optimization (SEO) seems like a pretty easy concept to understand. It’s only a matter of choosing a few choice keywords and implementing them into your website’s copy so that it ranks high on search engines like Google. In truth, while this basic principle is important to grasp, it’s also imperative […]

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Role of Social Media in Marketing & Business

Jun 15

Social media is a rising phenomenon that currently has billions of users connected around the world. In the business world, virtually all businesses use social media as part of their marketing efforts on a regular basis. Brandwatch, for instance, reports that at least 81% of all small and medium businesses use some kind of social […]

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