The unexpected arrival of the COVID-19 pandemic has affected various industries across the globe. In the marketing world, the ongoing health crisis has prompted most companies to re-evaluate and tweak their marketing strategies on different platforms. Influencer marketing has also experienced significant impacts from the pandemic. According to a report on Kantar, social media usage […]

In the last couple of years, content marketing has become an effective form of marketing that numerous businesses use on a regular basis. Due to its origin as a digital marketing strategy, content marketing is entirely different from traditional marketing. Rather than interrupt potential customers while watching TV or listening to the radio, content marketing […]

With the arrival of 2020, the digital landscape as a whole has undergone various changes, leading to a growing demand for advanced digital marketing efforts. Many business owners may choose to concentrate their efforts on paid media tactics such as search engine marketing and social media marketing. However, one of the most effective ways to […]

2020 has been a year of unexpected changes for brands across various industries. Many businesses are quickly learning to adapt to the new shifts in workplace habits, consumer behavior, and overall marketing strategies. This includes figuring out how to transition all in-person events to the online sphere—as well as encouraging customers to join in! Virtual […]

If you’re a business owner, you should always have one question on your mind: who’s your target audience? Many businesses make the mistake of not defining the audience they want their marketing efforts to resonate with. While creating stellar content with engaging visuals is important to increasing audience reach, it’s also imperative for a brand […]