How to Adapt your Brand Post-COVID

Oct 1

It’s no secret that the ongoing COVID-19 pandemic has impacted the business world in various ways. Since the beginning of the public health crisis, many small businesses have had to significantly alter their regular operations to adjust with the new lockdowns and social distancing guidelines. These significant changes also impacted the products and services that […]

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5 Top Strategies to Keep Customers in 2020

Sep 22

As 2020 continues to roll by, it’s crucial for brands to brainstorm and incorporate customer-retention strategies that keep customers loyal. Your customer-retention strategies should grab sales not only for the moment, but also for years to come. This is easier said than done—we know. After all, we are still facing turbulent times. And these events […]

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Influencer Marketing During COVID-19

Sep 4

The unexpected arrival of the COVID-19 pandemic has affected various industries across the globe. In the marketing world, the ongoing health crisis has prompted most companies to re-evaluate and tweak their marketing strategies on different platforms. Influencer marketing has also experienced significant impacts from the pandemic. According to a report on Kantar, social media usage […]

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What is Content Marketing?

Sep 3

In the last couple of years, content marketing has become an effective form of marketing that numerous businesses use on a regular basis. Due to its origin as a digital marketing strategy, content marketing is entirely different from traditional marketing. Rather than interrupt potential customers while watching TV or listening to the radio, content marketing […]

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10 Important SEO Tips to Boost Website Traffic in 2020

Aug 14

With the arrival of 2020, the digital landscape as a whole has undergone various changes, leading to a growing demand for advanced digital marketing efforts. Many business owners may choose to concentrate their efforts on paid media tactics such as search engine marketing and social media marketing. However, one of the most effective ways to […]

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