IP Targeting vs Retargeting: What’s the Difference?

Feb 28

Online advertising has a variety of ways to reach target consumers. For those interested in online advertising, this begs the question: Which method is the best one to reach the goals of my business?

Fortunately, there are two widely accepted and rapidly growing methods in the online advertising world that can help you succeed: IP targeting and retargeting. Now, both methods may share some similarities, but it’s important to know that they are vastly different from one another.

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How A Marketing Budget Can Help Your Business

Feb 18

Marketing makes a business go round. No seriously, it does. A business can have a snazzy PR group and a cool line of products or services, but without marketing, it’s as good as a sinking ship.

Whether your business is small or large, marketing is the factor that will keep it afloat by guiding its growth and profitability. This includes helping a business build a strong online presence through social media, plan out strategies for campaigns and other marketing methods, create promotional materials for a new product or service, and much, much more.

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