Try to remember a time when you had a positive experience with a business. What did you like about that interaction? How did it leave you feeling? Now, what about a negative experience you’ve had as a customer? Think about the things you disliked that stand out to you. Creating a seamless, pleasant customer experience […]

To say podcasts are the hottest thing since sliced bread is an understatement. Since their inception in 2004, podcasts have skyrocketed in immense popularity among business owners and casual listeners alike. Even celebrities like Dua Lipa are taking a shot at producing their own podcast shows for anyone willing to listen. And yes, even in […]

Social media advertising provides businesses with a variety of opportunities to reach new audiences, promote their products and services, and build brand loyalty.  While there are more than 100 social media sites in existence today, the truth is, there are only a select few that dominate in advertising. One of these top platforms is Instagram. […]

In this current era of the digital world, data privacy is one of the biggest concerns that many consumers face while navigating the Internet. People are constantly generating data—2.5 quintillion bytes per day, to be exact! Many businesses use this data to guide their business and marketing decisions, especially when it comes to personalized ad […]

As a small business owner, there are many different sides that you likely manage while operating your business. Expenses, sales, branding—there’s clearly more to running a business than meets the eye. And in 2021, you’re looking to expand and grow your business, and you know that marketing plays a big part in achieving those goals. […]