With over 1 billion users around the world, TikTok is a social media platform that has taken the marketing world by storm. If you think TikTok is only for silly challenges or prank videos, think again. The platform’s humble beginnings as a place for cute or fun videos are no more—with each passing year, more […]

Since its launch in 2005, Google Analytics has long been a reliable tool for marketers and business owners alike to track and measure the success of their promotional efforts. As with any tool in the digital space, the software has morphed to offer higher-quality tracking and analytics for the next couple of years.  And as […]

Try to remember a time when you had a positive experience with a business. What did you like about that interaction? How did it leave you feeling? Now, what about a negative experience you’ve had as a customer? Think about the things you disliked that stand out to you. Creating a seamless, pleasant customer experience […]

To say podcasts are the hottest thing since sliced bread is an understatement. Since their inception in 2004, podcasts have skyrocketed in immense popularity among business owners and casual listeners alike. Even celebrities like Dua Lipa are taking a shot at producing their own podcast shows for anyone willing to listen. And yes, even in […]

Social media advertising provides businesses with a variety of opportunities to reach new audiences, promote their products and services, and build brand loyalty.  While there are more than 100 social media sites in existence today, the truth is, there are only a select few that dominate in advertising. One of these top platforms is Instagram. […]