Top 5 Best WordPress Analytics Plugins

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WordPress provides an overwhelming amount of analytics plugin options—each complete with their compelling array of complete metrics, tracking features, and data for your site. In fact, according to the official WordPress Plugin Directory, the platform offers users with more than 55,000 plugins, and thousands of free 3rd party plugins are also available. You may think you’re […]

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WordPress provides an overwhelming amount of analytics plugin options—each complete with their compelling array of complete metrics, tracking features, and data for your site. In fact, according to the official WordPress Plugin Directory, the platform offers users with more than 55,000 plugins, and thousands of free 3rd party plugins are also available. You may think you’re better off without a WordPress analytics plugin but that’s where many go wrong. 

An analytics plugin is a crucial part to building your website on WordPress. It provides you with the necessary data, metrics, and insights without having to leave your WordPress dashboard. This is especially true with plugins powered by Google Analytics, which can provide you with a wide spectrum of data. Remember that data-driven tactics are incredibly important to a business’s overall strategy. Zoominfo reports that data-driven marketing leads to increased conversion and customer acquisition according to 78% of organizations. 

However, with so many GA-powered plugins to choose from (and many more hitting the market monthly), how do you know which are actually worth a shot on your dashboard? Also, which plugins simplify the clunky and confusing Google Analytics interface? 

To help you make a well-informed decision, we’ve compiled a list of 5 of the best WordPress analytics plugins available for use. Let’s take a look at each one so you can find the best plugin for your website.

1. Google Analytics Dashboard for WP

Although not as polished as other WordPress plugins, Google Analytics Dashboard for WP is packed with the right amount of features that thoroughly tracks your site’s performance.

Some of its features include real-time tracking, in-depth page reports, and Google Analytics data—all of which can be seen on your WordPress dashboard for free! Its Google Analytics traffic code is also super customizable, giving you the option to track authors, events, and other custom dimensions.

This plugin is the perfect choice for those who would like detailed reports and stats without having to pay for premium.

2. MonsterInsights

Regarded as the most popular plugin for WordPress, MonsterInsights grants you the ability to track down real-time stats, user views, and demographic reports on your website. This plugin, like others on this list, also adds the Google Analytics tracking code onto your WordPress site, making it easier for you to navigate through important data on your dashboard. It also allows Monsterinsights to create customized analytics reports that monitor various key aspects of your site, such as:

  • Your audience, including where they come from, what interests them, their age, and what device they use when they visit your site.
  • Your site visitor’s behavior, how they found your site, what they clicked on during their session, and specific keywords they use.
  • Your content and what garners the most interest in your site.
  • Your ecommerce stats like total revenue, conversion rates, referral sources, and more.
  • Your Google ranking, which gives you an idea on how your website is doing on Google and optimize your SEO to improve organic traffic.

User-friendly and highly detailed, MonsterInsights proves to be a much needed plugin for those who prefer to have their metrics clearly presented. Pricing is free but for access to ecommerce stats, the premium version is a must.

3. Analytify

When it comes to WordPress Analytics plugins, you may not find one as enhanced with ecommerce metrics as Analytify. Its free version is limited, and includes the ability to monitor website stats and general reporting features, like social media metrics.

With is premium version, you gain access to similar features seen in MonsterInsights, such as real-time and campaign statistics. The bonus? It’s much cheaper than MonsterInsights at just $39 per year. It also has the added benefit of being able to track and analyze the stats of individual pieces of content.

If you’re looking for a plugin that simplifies Google Analytics, Analytify has what you need to grow your website.

4. Hubspot

Whether you’re looking to improve your sales, marketing or services, Hubspot’s WordPress plugin is built with enhanced features that gives you the chance to grow various aspects of your business.

Hubspot collects your leads and offers detailed data that clears up which pages and content are driving the most traffic, helping you fix the areas that are falling behind. This plugin also allows you to add Hubspot’s forms, live chats, and other useful features into your website, which can enhance the user experience.

According to Databox, Nick Leffler, founder of WPHubsite, highly recommends using Hubspot’s WordPress plugin because it “offers a lot for free and can replace a lot of different plugins and functions that might otherwise cost you monthly. ” Depending on your own objectives and metrics, you may want to look into this extensive plugin to make the most out of your WordPress experience.

5. Clicky Analytics

Are you overwhelmed by the numerous features on Google Analytics? Consider trying out Clicky Analytics. This plugin uses a widget to display all of your important data like online users, organic searches, and number of visits, in a plain and simple way. 

It automatically installs its own Clicky Analytics tracking code into each page of your website so you don’t have to worry about coding. Some of its features include:

  • Basic statistics
  • Email tracking
  • Cache feature (improves your site’s loading speed)
  • Video tracking (YouTube)
  • Usernames tracking
  • Top 30 pages or searches display

What’s great about Clicky Analytics is that it provides detailed information about your site’s data that’s mostly for free. Certain features, like its video analytics are only available on its paid version (currently $9.99 per month).

Most analytics plugins specialize in specific tasks over others, which means you may need to try out several plugin to get the most of your website’s performance. Depending on your objectives for 2020, you can narrow down your options based on what each plugin offers. For example, if you want Google Analytics on your WordPress dashboard, MonsterInsights and Analytify are your best match. You can also try out the free versions of your chosen plugins to navigate their features before purchasing their premium versions. We hope this list has helped give you a head start on finding a good analytics plugin for your website!

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