How Niching Can Help Expand Your Small Business

Mar 15

If you’re just starting out on a business, you may have heard of the common recipe for success: start small and grow big. It may sound a bit counterproductive, especially if you want your business to be an instant success, but think about it.

If you start off your business without any clue on what separates your product or service from the rest of the competition, chances are your audience won’t know the difference either. And that’s not exactly a good thing.

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IP Targeting vs Retargeting: What’s the Difference?

Feb 28

Online advertising has a variety of ways to reach target consumers. For those interested in online advertising, this begs the question: Which method is the best one to reach the goals of my business?

Fortunately, there are two widely accepted and rapidly growing methods in the online advertising world that can help you succeed: IP targeting and retargeting. Now, both methods may share some similarities, but it’s important to know that they are vastly different from one another.

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How A Marketing Budget Can Help Your Business

Feb 18

Marketing makes a business go round. No seriously, it does. A business can have a snazzy PR group and a cool line of products or services, but without marketing, it’s as good as a sinking ship.

Whether your business is small or large, marketing is the factor that will keep it afloat by guiding its growth and profitability. This includes helping a business build a strong online presence through social media, plan out strategies for campaigns and other marketing methods, create promotional materials for a new product or service, and much, much more.

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