If you’ve been in the marketing and/or business game long enough, you may have heard of the term “influencer marketing”. Influencers seem to everywhere and anywhere in today’s world, especially on social platforms like Instagram. It’s not hard to see why they generate so much buzz.
With their beautiful lifestyle pictures, product hauls, and latest fashion features, influencers have earned their place as a profitable marketing channel for brands. This type of marketing is called influencer marketing, where content creators with large followings are used to drive conversations and interest on a brand’s products and/or services.read more
Writing a successful email newsletter, or e-newsletter, isn’t always sunshine and rainbows. In fact, there are several key components you have to worry about all at once, such as writing compelling copy, creating an engaging design that works on all devices, making interesting subject lines, and more.
Of course, you may be wondering why it’s even worth creating an email newsletter in the first place. After all, the rise of social media and online ads has made email marketing pretty redundant…right?read more
Choosing the right domain may not seem like much work. After all, your target audience will visit your company’s website regardless of its domain, right? It’s actually a little more complicated than that.
Your domain and domain name are both a key part of your company’s web identity. It can also affect your SEO rankings depending on the keywords used and serves as your audience’s first impression of your business brand.read more
With everything going digital in today’s world, it’s important for small business owners to keep up with the newest trends and changes or risk being left behind. This includes establishing a consistent digital marketing strategy to increase your audience reach and maintain customers.
If you’re just starting out in your business and aren’t sure how to move forward, look no further. Here are 10 of the best marketing tools you can use to further help your digital marketing strategies.read more
Depending on who you ask, the idea of brand awareness may come with either a nod of approval…or a disapproving eye-roll. Some marketers view brand awareness as a meaningless jumble of metrics that has no true effect on marketing ROI. Others argue that being able to recall a product is what compels a consumer to buy it.
In truth, brand awareness is essential for any business to succeed as it plays a role in customer decisions. It’s so much more than just recalling a product (brand recall); it also includes being able to recognize a brand and tell it apart from others (brand recognition).read more