There’s no question that voice technology is on the rise today. With the developments of voice tech devices like Siri and Alexa, it’s become more and more common to see people talking to their phones, rather than talking into it.
While you may think most people using voice searches are just asking Siri about the weather or telling Alexa to play music, it’s actually quite the opposite. According to Martech Advisor, about half of these consumers use voice tech for information on products and/or services.
This gives marketers new opportunities to reach their target audience and promote their brand, especially through conversational marketing.read more
In most companies today, content and marketing go hand-in-hand like peanut butter and jelly. However, while these business constantly churn out content for their social channels and blogging spaces, it doesn’t mean it’s engaging or valuable to their audience.
You may wonder, what does it take to become a successful content creator? It all really depends on what you do before typing away at a keyboard. Most content creators develop and follow certain key behaviors that has allowed them to take advantage of content marketing.read more
Content marketing is one of the most effective tools you can use to help reach your organization’s goals. From lead generation to brand building, creating quality content that reaches and engages your target consumers gives your company a huge advantage in the market.
A common misconception, however, is that good content marketing strategy begins and ends with a company blog.read more
In today’s world (and on the internet), reputation is key to an organization’s success. Not sure what’s the best way to build reputation and audience for your business? Look no further than social media. Many social media platforms, such as Facebook and Instagram allow you to engage with your audience while also helping you build your credibility and trust within a market.
Playing the social media game isn’t exactly easy work, however. In order to build a good reputation, you need to be listening to what others are saying about your company, brand, competition, and the market as it is at the present moment—all day, every day.read more
If you’re just starting out on a business, you may have heard of the common recipe for success: start small and grow big. It may sound a bit counterproductive, especially if you want your business to be an instant success, but think about it.
If you start off your business without any clue on what separates your product or service from the rest of the competition, chances are your audience won’t know the difference either. And that’s not exactly a good thing.read more