What Is A Blog and Why You Should Create One

Aug 27

If you’re not sure what a blog is or why it would benefit you, you’ve come to the right place! You’ve likely come across a blog at some point, especially if you’ve been on the Internet long enough. Maybe you looked for “vegan food recipes” one day and found a blog that—voila!—provides you with delicious […]

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PPC vs. SEO: How Each Works

Aug 20

When it comes to the digital marketing strategy for your business, you may come face to face with one question: SEO or PPC? In truth, the answer really depends on what your plans and goals are as well as the current state of the market.  Of course, SEO is often viewed as the better of […]

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5 Effective Engagement Strategies for 2019

Aug 6

If you’ve been in the marketing world long enough, you know the importance of engagement. Audience engagement is a crucial part of social media campaigns; the more you engage, the more successful your campaign will be. Unfortunately, not many brands know how to engage with their target audiences, causing their social media efforts to crumble […]

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Using Data to Expand Your Content Marketing Strategy

Jul 17

Data plays a huge part in a company’s content marketing strategy. Most data is usually applied towards identifying influencers or researching specific keywords, but there are many types of content that hold as much value and importance. By looking at all forms of data, you can review the overall landscape of your content marketing strategy. […]

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What is Influencer Marketing?

Jul 16

If you’ve been in the marketing and/or business game long enough, you may have heard of the term “influencer marketing”. Influencers seem to everywhere and anywhere in today’s world, especially on social platforms like Instagram. It’s not hard to see why they generate so much buzz.

With their beautiful lifestyle pictures, product hauls, and latest fashion features, influencers have earned their place as a profitable marketing channel for brands. This type of marketing is called influencer marketing, where content creators with large followings are used to drive conversations and interest on a brand’s products and/or services.

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