Depending on who you ask, the idea of brand awareness may come with either a nod of approval…or a disapproving eye-roll. Some marketers view brand awareness as a meaningless jumble of metrics that has no true effect on marketing ROI. Others argue that being able to recall a product is what compels a consumer to buy it.
In truth, brand awareness is essential for any business to succeed as it plays a role in customer decisions. It’s so much more than just recalling a product (brand recall); it also includes being able to recognize a brand and tell it apart from others (brand recognition).read more
Want a wider reach of your target audience? Advertising is one effective way to achieve this goal. However, if you’re willing to spend money on ads, it needs to be through a good advertising platform that will maximize your efforts.
With over 3 billion search queries worldwide, its popularity as a search engine and an estimated 700% return on investment, Google may just be the key to achieving your goals.read more
There’s no question that voice technology is on the rise today. With the developments of voice tech devices like Siri and Alexa, it’s become more and more common to see people talking to their phones, rather than talking into it.
While you may think most people using voice searches are just asking Siri about the weather or telling Alexa to play music, it’s actually quite the opposite. According to Martech Advisor, about half of these consumers use voice tech for information on products and/or services.
This gives marketers new opportunities to reach their target audience and promote their brand, especially through conversational marketing.read more
In most companies today, content and marketing go hand-in-hand like peanut butter and jelly. However, while these business constantly churn out content for their social channels and blogging spaces, it doesn’t mean it’s engaging or valuable to their audience.
You may wonder, what does it take to become a successful content creator? It all really depends on what you do before typing away at a keyboard. Most content creators develop and follow certain key behaviors that has allowed them to take advantage of content marketing.read more
Content marketing is one of the most effective tools you can use to help reach your organization’s goals. From lead generation to brand building, creating quality content that reaches and engages your target consumers gives your company a huge advantage in the market.
A common misconception, however, is that good content marketing strategy begins and ends with a company blog.read more