Pride Month: The Importance of Inclusiveness in Marketing

May 29

June is a special month that’s dedicated to celebrating the impact of LGBTQ+ people around the world. The month was originally chosen to commemorate the Stonewall riots, which took place in June 1969, and has since evolved to include massive pride events and celebrations. You’re also likely to see many brands and companies update their […]

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What is a Landing Page?

May 28

Converting website visitors into leads is one of the many steps in establishing a relationship with your customers. This can often be achieved through a landing page on your website, which allows you to grab hold of your visitor’s information in exchange for a special offer or product of their interest. Christina Perricone, the content […]

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How To Create Eye-Catching Blog Headlines

May 15

Writing a blog post is not an easy task. From its length to its written content, a successful blog post is highly dependent on a myriad of key factors that helps it rank on search engines. However, there’s always one thing that content writers tend to overlook: headlines.  Headlines are the lifeforce of a blog […]

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How to Advertise on Instagram in 2020

May 8

Instagram advertising presents businesses with a vast number of objectives that can make or break a marketing strategy. As such, it’s a method that must be approached differently than other marketing methods, especially on social media platforms. Instagram, for example, is highly effective at engaging target audiences and creating brand awareness and loyalty. This platform […]

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5 Marketing Ideas for Cinco de Mayo

May 1

Although a minor holiday in Mexico, Cinco de Mayo is a full-blown day of celebration in the United States. The holiday, originally meant to commemorate an important battle that occured in Mexico during the late 1800s, has evolved over the years to honor Mexican culture and heritage, especially in cities with large Mexican-American populations. On […]

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