How Retailers Should Leverage Black Friday

Dec 10

When the time for carving turkeys and giving thanks with loved ones has passed, what happens next? Naptime? Work? For many, Black Friday is the next big holiday that comes to mind, serving as the beginning of the Christmas shopping season—at least in America. The event has traditionally marked an extraordinary time of year where […]

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Emojis and How They Impact Marketing

Nov 5

Love it or hate it, emojis are cemented in regular digital conversation in today’s world. They always add a dash of personality to your typical message. Sometimes, even a single emoji can convey your overall thoughts to your message buddy. In the marketing world, emojis aren’t just helpful tools you can use to make your […]

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What Is A Blog and Why You Should Create One

Aug 27

If you’re not sure what a blog is or why it would benefit you, you’ve come to the right place! You’ve likely come across a blog at some point, especially if you’ve been on the Internet long enough. Maybe you looked for “vegan food recipes” one day and found a blog that—voila!—provides you with delicious […]

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PPC vs. SEO: How Each Works

Aug 20

When it comes to the digital marketing strategy for your business, you may come face to face with one question: SEO or PPC? In truth, the answer really depends on what your plans and goals are as well as the current state of the market.  Of course, SEO is often viewed as the better of […]

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5 Effective Engagement Strategies for 2019

Aug 6

If you’ve been in the marketing world long enough, you know the importance of engagement. Audience engagement is a crucial part of social media campaigns; the more you engage, the more successful your campaign will be. Unfortunately, not many brands know how to engage with their target audiences, causing their social media efforts to crumble […]

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