How to Successfully Market A Virtual Event

Aug 5

2020 has been a year of unexpected changes for brands across various industries. Many businesses are quickly learning to adapt to the new shifts in workplace habits, consumer behavior, and overall marketing strategies. This includes figuring out how to transition all in-person events to the online sphere—as well as encouraging customers to join in! Virtual […]

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7 Tips to Understand Your Target Audience

Jul 30

If you’re a business owner, you should always have one question on your mind: who’s your target audience? Many businesses make the mistake of not defining the audience they want their marketing efforts to resonate with. While creating stellar content with engaging visuals is important to increasing audience reach, it’s also imperative for a brand […]

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5 Ways to Use Social Media for Brand Awareness

Jul 20

No matter what industry your business is a part of, social media is a cost-effective way to connect and build relationships with your intended audience. If done correctly,  these relationships are mutually beneficial—your customers can receive the service or product they desire, and your brand could see an uptick in website traffic and potential conversions. […]

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Emojis and How They Impact Marketing

Jul 17

Love it or hate it, emojis are cemented in regular digital conversation in today’s world. They always add a dash of personality to your typical message. Sometimes, even a single emoji can convey your overall thoughts to your message buddy. In the marketing world, emojis aren’t just helpful tools you can use to make your […]

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How Amazon Has Changed the Ecommerce Industry and Digital Marketing

Jul 10

Since its inception in 1995, Amazon has remained one of the biggest (and influential) companies in the ecommerce market. In just its first-quarter earnings this year, Amazon reported a revenue of at least $75.45 billion—exhibiting strong online sales despite the current pandemic. Along with its impressive sales, Amazon has also proven itself as a powerful […]

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