When it comes to the digital marketing strategy for your business, you may come face to face with one question: SEO or PPC? In truth, the answer really depends on what your plans and goals are as well as the current state of the market. Of course, SEO is often viewed as the better of […]
When it comes to the digital marketing strategy for your business, you may come face to face with one question: SEO or PPC? In truth, the answer really depends on what your plans and goals are as well as the current state of the market.
Of course, SEO is often viewed as the better of the two strategies as it delivers more volume organically than PPC. Still, PPC is incredibly useful for newer business hitting the market as it gives faster options in search marketing.
Understanding how your target consumers use the web is key to succeeding in search marketing, whether you’re using paid or organic search. On this blog, we list a couple of key differences between SEO and PPC and how each can work for your business.
SEO and PPC (Pay-per-click) may seem similar, but there are several major differences between the two. SEO, for example, is mostly free as it relies on traffic from organic search results. With PPC, every click has a cost, and paid ads are usually displayed above organic search listings at the bottom. You can identify these ads with the “Ad” banner in front of it.
Both strategies can increase the quality and quantity of the traffic your website receives. To do this, however, you must implement effective SEO and PPC practices to achieve the best results.
Using SEO can help improve your organic traffic results. Better organic search traffic means that you won’t need to spend as much as paid search traffic. Here are other ways SEO can help you:
PPC (Pay-per-click) differs from organic search, but can offer you an equal amount of benefits. With its improved ads and positioning in search engines, let’s take a look at how paid search can help you:
The choice between SEO and PPC really depends on every business’ individual situation. Ideally, you should use a combination of SEO and PPC to help you achieve the best business results. Together, PPC and SEO can increase traffic from clicks on paid ads and relevant keywords from organic search. It can also boost your brand awareness through paid and organic visibility.
Wondering what about effective engagement strategies you can use? Check out our blog, 5 Effective Engagement Strategies for 2019 for our tips in increasing engagement!