In today’s world (and on the internet), reputation is key to an organization’s success. Not sure what’s the best way to build reputation and audience for your business? Look no further than social media. Many social media platforms, such as Facebook and Instagram allow you to engage with your audience while also helping you build your credibility and trust within a market.
Playing the social media game isn’t exactly easy work, however. In order to build a good reputation, you need to be listening to what others are saying about your company, brand, competition, and the market as it is at the present moment—all day, every day.
It can be hard to keep track on what’s being said about your business, and what’s trending among your target audience. Because of this, social media monitoring tools become your best friend in helping you remain updated on all trending topics.
We’ve compiled a list of some of the best (and free!) social media monitoring tools that can best help you meet your business goals. Let’s take a look at each one:
Popular as it is effective, Hootsuite is one of the best free social media monitoring tools available for use. From Facebook to WordPress, you can monitor all of your social media networks and carry out tasks like social monitoring and scheduling posts on your dashboard. Hootsuite is especially regarded for its social media management functions. It is also useful for social accounts handled by multiple people.
According to a blog on Hubspot, Hootsuite is free for individual accounts but requires businesses to buy paid versions.
TweetDeck acts as a great social media monitoring tool for any user or business who’s frequently on Twitter. Apart from letting you schedule tweets and monitor conversations, it also allows you to keep track of trending hashtags and manage several accounts.
It’s particularly useful during events and live-tweets, which gives you the chance to track live conversations about whatever’s trending while also keeping an eye on your account’s notifications.
Social Mention is a basic search engine that searches for mentions and conversations of your brand as well as any relevant keywords, hashtags, and top users. You can filter the type of platform you want to search through, which makes it easier for you to see how others view your business (or if they’re saying anything at all!) in list view.
When it comes to social media monitoring, forums and messaging boards are often placed on the backburner. It’s easy to forget that these sites are equally as important as the more prominent ones.
Boardreader gives you the opportunity to see what exactly people on these forums and messaging boards are saying about your business and brand. It does this by crawling each discussion panel, forum, and comment section that mentions your brand’s name.
Warning: Before diving in, commenters tend to be harsher than social media users so make sure to brace yourself.
For those with medium to small businesses, SumAll works like a charm. It connects to various social media platforms, such Twitter, Facebook, and Instagram to give you the latest about your followers and their engagements.
What’s great about this tool is that you get daily emails with metrics on your platform’s performance and how it compares to the previous week. This allows you the chance to respond quickly to customer inquiries, increase engagement, and create interesting content that resonates with your audience. This includes videos that engages and entertains your consumers and written content that addresses their needs and wants.
Another tool that focuses on Twitter, Followerwonk gives you the ability to find, analyze, and plan campaigns, posts, and other relevant content. It lets you do this by searching for Twitter bios and connecting with your fans, breaking them up by location, rank, and more.
A blog on Brandwatch mentions that you can also compare your social standing with your competitors, industry leaders, and fans.
If you need a tool for content research and analytics for your Facebook pages, BuzzSumo is the place to visit. It provides insights with metrics on each of your posts, and lets you know what’s working and what’s not.
One huge plus is that it also tells you what day is best to post your content, how long it should be, and monthly stats on how it’s performing.
Mention is a tool that keeps a close eye on millions of sources in more than 40 languages across the web. This helps you keep up-to-date on trends and mentions of your brand across multiple social media networks, discussion panels, blogs, and more.
You can also keep track of your team’s actions, delegate tasks, and generate reports. The site offers a 14-day free trial to give you a feel of all their services before purchasing their advanced paid versions.
If you’re interested in seeing how far your tweets travel across the net, TweetReach makes for a great tool. The site measures the amount of impact social media conversation may have on your brand. It also lets you know which of your followers you should be targeting the most with your content.
Google Alerts lets you know what sites people are mentioning you or your business in, and can be set up by entering relevant keywords and subscribing to them. Once done, you’ll receive daily emails of the keywords you inputted are mentioned around the web.
As you may have noticed, the social media space is a very, very crowded one. While it’s full of competition, however, using the right tools to analyze and measure the impact of your brand and engagement efforts should help you in the long run.
We hope this list was helpful in giving you a head start!
Not sure on how to tackle a marketing budget for your small business? Check out our blog, How A Marketing Budget Can Help Your Business for more helpful tips!