How to Use Halloween in Your Marketing Strategy

Did you know Halloween is the third most popular holiday in the United States? While October is a month full of fun and interesting events, Halloween is one special day that always seems to take the cake. Halloween, for the most part, is a commercial celebration of the spooky and macabre—the type that encourages shoppers […]
Why Podcasts Have Gained Popularity

Podcasts are a phenomenon of the 21st century. Since its development in 2004, podcasts have been right at our fingertips for years. Many listeners choose to hear their favorite podcasts while doing other activities, such as cooking, driving, and house cleaning. In the U.S. alone, as many as 55% of Americans have listened to a […]
10 Website Analytics Tracking Tools

Every successful business needs a consistent content strategy that produces and distributes solid content for maximum consumer engagement. If you have that down pat, congratulations! You have solved one major part of the equation. However, the next part is equally important—this involves extensive analysis. You need to know how well your content is performing (on […]