5 Top Strategies to Keep Customers in 2020
As 2020 continues to roll by, it’s crucial for brands to brainstorm and incorporate customer-retention strategies that keep customers loyal. Your customer-retention strategies should grab sales not only for the moment, but also for years to come. This is easier said than done—we know. After all, we are still facing turbulent times. And these events […]
Influencer Marketing During COVID-19
The unexpected arrival of the COVID-19 pandemic has affected various industries across the globe. In the marketing world, the ongoing health crisis has prompted most companies to re-evaluate and tweak their marketing strategies on different platforms. Influencer marketing has also experienced significant impacts from the pandemic. According to a report on Kantar, social media usage […]
What is Content Marketing?
In the last couple of years, content marketing has become an effective form of marketing that numerous businesses use on a regular basis. Due to its origin as a digital marketing strategy, content marketing is entirely different from traditional marketing. Rather than interrupt potential customers while watching TV or listening to the radio, content marketing […]